2009
Also, if you want a 4 year anniversary shirt from wayback, $3, not even joking. Just mention this blog.
Mid-February, we will raise New Release prices by a quarter. We always seem behind the curve on prices, raising them long after they would do any good but get back to where we were. After some thought, we decided NOT to go with an across the board price change as is usual. We also decided we don't want to breach the 4 dollar mark, so we are not raising new releases by the normal 50 cents margin. Since we made the prices ring up to even numbers without odd change amounts, this has been better for just about everyone, so we want to keep that. We did notice compared to everyone else in the world that we have very small differences between new releases and regular titles, so we compromised and will raise New Releases a quarter, and only new releases. Everything else will remain the same for the near and long term future. New release criterions won't be effected.
If you've never been to the Varsity theater by us, they just got Gran Torino, and its their 70th anniversary so go see a movie or matinee on the weekend. The soda prices are way too cheap, and they have a gigantic screen.
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Due to the winter and the holidays, there has been a slight thaw of the 10 or so people 30-60 days late trickling in. In a related event, a few days ago we had 114 movie returns and only 3 people gave us a combined $10 in late fees. Yet there is a strange fear that a person whose late believes that they must owe us hundreds of millions of dollars.
The main thing is that if you think you owe us $5 million dollars but you give us $0, then that's how much we got from you. One real dollar is always worth more than any imaginary number, even 50 trillion blarks.
THE rule is that you have to give something. For those 30-60 day laters, they don't have to give us hundreds of dollars, but it has to be at least $20. If we get that much from half of them, we'll be in good shape. We're flexible, we prefer real money to a high amount of imaginary money. Don't worry about promising us duffel bags of cash, just actually give us a decent shake. Start a dialogue.
On a related note, If you have movies you think you lost, giving us a call and letting us know goes a long way. Any meaningful positive gesture like that gives us some rapport with you. We handle everything on a case by case basis.
The people who are 40+ days late are not being charged on credit cards because we have an idea of whether they are gone forever vs just late. Communication is important, intent is everything.
A gentleman who signed up and rented 2 movies on November 20th came in Monday with these movies and wanted a refund because he "returned his movies". We charged his Credit card because for 50+ days he never called us back, never picked up his phone when we called it, had no prior experience dealing with him, and after admitting up until last week he had 'lost' them, very blatantly was not going to settle up with us or replace them or contact us in anyway had he not found them.
We set down hard policy rules. If someone is an anonymous name who couldn't care two licks about our store and bosses us around, complains constantly, and generally tries to scam us, we follow policy to the letter. Policy says we charge people retail cost for replacement movies, but many people can attest to the fact that customers with any rapport with us at all, even just having a renting pattern we can look at, or a working phone number, will usually get charged for a cheap used copy we hunt down. And this still presumes that we have never been able to get in touch with you online or on the phone for weeks.
We'll bend over backwards for our customers as long as they don't expect us to lay flat on our backs.
Too sexual, the metaphor? Not enough?
We're looking forward to the rest of 2009, and thank everyone who rents and braves the weather to stop by.
